Traditional marketing and sales software are dependent on forms and follow-ups. These traditional tools are no longer relevant in today’s world. Potential customers should not be forced to fill out forms and go out of their way to communicate with companies. So how do you make a potential customer into a buyer? Your business needs to focus on convenience and customer experience.
We live in a world where everything is instant. We have infinite choices of what to consumer. The customer has all the power because of all the choices they have at their immediate disposal.
In order to give your company a leg up against your competitors, you need a successful conversational marketing program.
That’s where Drift comes in.
Drift is a marketing and sales platform that allows businesses of all sizes to have automated conversations with potential customers who visit their website and landing pages.
Before having conversational bots, the B2B process was based on filling out forms, funneling leads through CRM, setting cold emails and several follow-ups just to schedule a phone call or meeting.
With conversational marketing, the process relies on treating people like people using a personal question and answer format. A visitor lands on a website and is prompted by an automated welcoming message. The bot captures and qualifies the visitor by gaining basic information and then schedules meetings with a real representative on the spot.
The key to conversational marketing is to have interactive content like assessments and interactive PDFs. This way you can connect with your prospects and see what they are looking for. Conversational landing pages with Drift’s live chat tools give your sales team X-Ray vision.
When someone visits your landing page, they don’t want to wait until later until they are connected with the right person. They want immediate assistant.
This advantage helps you identify exactly what your leads are looking for so that sales reps can tailor a personalized message.
With Drift’s platform, your company with have a shorter sales cycle and more qualified prospects for your sales team. Most of all, your customers will have a better more efficient experience.
– Jake Beman