Trend is a community of thousands of talented, creative influencers. Trend’s community of influencers create content and promote upcoming brands with authentic product recommendations which improve brand engagement. Trend not only connects brands with creative influencers but gives their partnering brands the rights to reuse and repurpose the content influencers made for them.
This past week I generated an influencer leads list through Instagram for Trend’s growing community. I logged 40 creative and well-followed accounts, ranging from models, bloggers, photographers, artists, and designers. Focusing on people who have exceptional engagement and high-quality content.
I also mocked up a direct message and email copy to invite the leads to the Trend Influencer community. With the direct message, I created an infographic that explains the benefits and basic information of becoming a Trend Influencer. Highlighting the aspects of earning cash by working with a variety of upcoming brands and having the creative freedom of making fulfilling content.
To coincide with the Instagram direct message, I mocked up similar copy in email form by using Mailchimp. Using the Trend branding and pictures from their gallery to formally invite the leads in a more professional way and including more links to the website and Trend support staff.
Having two messages from different platforms, is a better way to gain some more traffic, hopefully making these cold leads into warm leads.
After researching Trend’s company and reading through their website, I believe it would be beneficial to create a blog page with news and updates to promote their partnering brands.
Here are a few guest blogs I created and mocked up using InDesign.
