BLOG #28
Being tasked with designing a blank canvas can be intimidating. Designing for a client or supervisor without much direction can be even more terrifying. Don’t sweat it. The client or supervisor is trusting you to bring it to life. They might not know what they want or have a clear vision of the project yet. It’s your job to bring it to life. In the beginning stages of any design project, it’s important to provide a client or supervisor with options. The magic number is three! Providing three versions or directions for the project can help your client or supervisor proceed in a certain direction.
This week at Complete Payroll Solutions, my supervisor asked me to design a book cover for a 2019 Tax Guide. The only parameters given were the dimensions and guidelines for the book cover. First start by brainstorming and mocking up an obvious solution.
Designing using One Color and Varied Opacity Levels
For this project, there are printing costs. Using only one pantone color will be cheaper to print. In this design there is only one pantone color, the primary blue used in the CPS Brand, used at different opacity levels. Creating a wave-like shape at the top and bottom of the cover with opposite opacity levels and using the blend tool will create this gradient effect.
Designing with Abstract Shapes and Gradients
Another more complex solution could be an abstract approach. In this design mock-up there are multiple colors used from the CPS Secondary color palette. This design will cost more to print due to the use of multiple colors but it provides a more complex effect. Use the pen tool to create two different gradient strokes that intertwine in a DNA-like shape. Add a blend between the two strokes and add specified steps to create your desired gradient look. Play around the with anchor points using the direct selection tool and you can create a fantastic abstract design!
Designing with Images and Photographs
This design process is more straightforward and provides a more professional look. Using geometric shapes and imagery on the cover creates a simple, but effective composition. When dividing a piece into sections, use a combination of angles and perpendicular lines. Adding a white stroke to divide the sections gives a glass window feel and helps to separate the Title and Picture sections.
Having multiple options to present to your client or supervisor for approval will allow more opportunity to move forward or feedback to move in a more precise direction. Also in terms of a design proposal, presenting three concrete, but unique mock-up designs will show your range and ability to create in different spaces. Be open to feedback and respect the client’s approach if they don’t like what you have created. Brainstorm with them directly and ask them questions. After meeting with your client or supervisor, you should have a clear vision of how to proceed with project.
The design process is not a one shot deal. It takes research, time to develop and brainstorm ideas, and must be approved and redesigned. As a young designer it is important to be patient and deliberate towards your company’s goals. Working as a designer within a business setting to fulfill your aspirations as an artist. It is to fulfill the business needs and functions of your employer or client.
-Jake Beman