Fresh Prints provides custom apparel and promotional products to Student Groups, Greek Organizations, University Administrations, Intramural Teams, and Individuals with localized sales managers and a growing network of referrals.
I created a marketing strategy project for Fresh Prints breaking into the college intramural market.
As a former Intramural adviser, the coveted Intramural Championship T-shirt was source of all bragging rights on campus. Intramural programs on College campuses want bulk orders of their Intramural swag. Who are the buyers? Intramural Directors and Campus Managers.
Here is a list of leads I generated for College Intramural Programs in the New England area.
Then I mocked up an email campaign using Mail-chimp that offers a discount for Championship shirts to be sent out as an email blast to the leads I generated.
I also mocked up some basic design templates that can be customizable for different college brands. Making colors and typography customizable to the college brand along with a space to insert their logo.
