The purpose of a landing page is to convert visitors into potential customers. For any website, the landing page is the first thing a visitor sees, so it’s important to try and represent the overall company mission.
After researching Fresh Print’s website, I was inspired to create a simple and effective design for their home page, while also staying true to their brand.
With bold headers and imagery from their Instagram page, I wanted to keep the youthful and fresh tone of Fresh Print’s brand which appeals to college students.
The main functionality of this new landing page design is the menu on the left side of the web-page. This is the main menu that functions as a wheel for users to easily navigate through Fresh Print’s core services as a custom apparel brand, such as design library, product collection, campus managers, and retail products.
Here are the five landing pages I designed:
